Yves van Boxtel

Founder of Y-ise
Online Marketing

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In the online world, we often forget that next to reaching your target group online there is also still the actual outside world. The world where you can reach your target group offline, and at times even personal. Here is 5 fantastically cheap ways for small businesses (shops) to reach their (potential) customers and connect on- with off- line.

1 – In your shop or store, providing a good service will get people to come back and it is no secret that getting new customers costs 5 times the amount of time, energy and money than retaining customers

          When connecting to your customers in your shop/business point them to your website. They just might tell it on to their friends, neighbours, parents etcetera. Who will look at your site first before deciding if it is worthwhile to come down to your shop.

1.1   – Your friends, talk about the shop you are having, more mouth to mouth advertising. Don’t overdo it though. They might still want to find a bit of “you”, inside 😉

 

2         – Your Business cards, put them in the shop and make them attractive for your customers to just take. Or hand them out yourself, you never know where they end up, but whoever reads them might be a potential customer, or knows a potential customer. It is also a reminder for your customers, with so many brands and names a single person takes in every day, they might forget yours.

          Part of this also is making your business card stand out, put a coupon on it to connect it to your site for example x{0012e5e21ed42aae3135b010b12ad66c8f09dc9c63fff72ce5baece54ac56c8d} off with this card (at your own risk). This will also make people eager to have a business card, it is like giving a freebee, which in all honesty is also a good idea. Make it special most importantly connect to your business.

 

3         – It is hard to really stand out nowadays as a small local business surrounded by big companies. But it is possible, put a sign in front of your shop that truly stands out from the crowd, getting people inside of your shop is half the deal. A customer that stays outside = no revenue for a shop. But if you have a web shop as well, it doesn’t have to be. A sign with a QR code directing the customer to your website or web shop or even specific product could make the difference.

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2         – Your Business cards, put them in the shop and make them attractive for your customers to just take. Or hand them out yourself, you never know where they end up, but whoever reads them might be a potential customer, or knows a potential customer. It is also a reminder for your customers, with so many brands and names a single person takes in every day, they might forget yours.

          Part of this also is making your business card stand out, put a coupon on it to connect it to your site for example x{0012e5e21ed42aae3135b010b12ad66c8f09dc9c63fff72ce5baece54ac56c8d} off with this card (at your own risk). This will also make people eager to have a business card, it is like giving a freebee, which in all honesty is also a good idea. Make it special most importantly connect to your business.

 

3         – It is hard to really stand out nowadays as a small local business surrounded by big companies. But it is possible, put a sign in front of your shop that truly stands out from the crowd, getting people inside of your shop is half the deal. A customer that stays outside = no revenue for a shop. But if you have a web shop as well, it doesn’t have to be. A sign with a QR code directing the customer to your website or web shop or even specific product could make the difference.

Faster speed

 

4- Ever thought of Guerrilla marketing? For example: You are a cupcake store, you want to target women between 18 and 30 a big portion of your target group will be travelling by bicycle since they are young professionals, students.

 

Let’s pick the students for this campaign, most of them will be riding bicycles, a lot of them will be from other towns and villages taking the train home back and forth every day. Why not let a company produce some rubber gimmick in the form of a cupcake with a ribbon with your company name and address/ QR code for a google maps route description at your website/coupon code you name it. Place them on the bicycles at the train station for example and people will be talking about it, you’ll create some buzz and are branding your company.

( I recommend you look at the law first for what you can and can’t do.)

 

5- Your storefront the most visible thing you can do with your store before customers barge down the door and are stepping inside your shop is your storefront. There are some really cool examples of this especially for example at Halloween. Think outside of the box, make it stand out when people walk past. Make your store a landmark, so that people go: Turn right at the Halloween pumpkin instead of go right at Harashin Street. Connect to your website by giving the landmark its own small landing page and landmark on Google Maps, linking to your website off course. If you don’t make your site a landmark, at least make your storefront viewable in Google, if people know what your store looks like, they will surely not pass it bye when searching for it.

Bonus:

6- Get a clear message across, from your storefront and store it should be clear what you are doing, make sure that this connects to your site. People should not be confused if they surf you your website, or saw your website and come down to your store!

These were just 5 ideas, off course there are many more things you can do! Be creative and don’t forget to sign up to the Y-ise newsletter!

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