DIY SEO Services
Marketing for growth

If you don’t want to spend a lot of money and do most of it by yourself DIY SEO is here for you! Why would you want Do it yourself SEO with the help of an agency? First of all to be sure if you are stuck. Second of all you get the best of both worlds, the money saving aspect of true Do it yourself and the trust that there is always the agency to back you up!

Why is SEO important? 87% of shoppers start with an online search.

Do it yourself SEO

If you have the time or the resources in house, you are perfectly able to do SEO optimization yourself. There is no “Secret Sauce” no magic tricks, let me put first and foremost SEO is an open world. The most SEO you can do yourself very easily is the technical SEO part. This might sound scary, but it is actually quite doable. We will start with a SEO audit, this is what most SEO’s will give you for free making your website looking bad at many points. Whilst partly true, most of the technical SEO parts are easy to fix with a bit of IT-Web knowledge. As an example will give you one free audit (after that they have a pricing plan). Since your site is never perfect I would not be too worried with all the points outlined in the Audit. An audit is a guideline for the Technical things on your site that you can improve not a fixed sheet. Besides there are more important factors. SEO. 

What are the next steps in DIY SEO?

Next on our DIY SEO optimization list is content, we can not say this enough, content is King! Okay but what does it mean? It means that the content on your website has to be relevant to your (potential) customer. Take the website of a football club for example: What is important to the fans and even to some degree the rivals of your club? – When do they play – Date and time – Where do they play (away or home) – Where can you get tickets to the game – Who is in the first squad – How can a fan get fan merchandise – And many more. You will want to feed this information into your website in a way that a fan can easily find it. And thus the information becomes relevant, easy to find and basically user friendly. For tickets for example there can be an online booking system, or a mobile button for calling directly to the ticket office. Or you can consider a WhatsApp hotline for ordering tickets per mobile phone. As you can see there is many ways you can solve the user relevant content. Mostly it depends on how your target group in your niche preferably interacts with your website. Silver surfers probably like to call to reserve their tickets to the game whereas millennials probably like to order them online directly with their phone. And their might be a group that wants to come to the ticket centre at the stadium to buy their printed ticket on the spot*.

More on DIY SEO!

Content does not only mean information that directly makes people buy your product or service. Good background information is also very valuable for the customer journey. Let’s pick up where we left with the Football club example, does your football club have a great history? Well that content would be very nice to be found on the website wouldn’t it. Maybe you can even take the digitalized old news paper reports or use this content on a “throwback-Thursday”. Or if you are serious about it have a professional writer sketch up the history, high and low points of the club.
More about content, content in this case could also be where to find the fan-club, how to become a member of an official fan-club. Where to find fan events, how to get autographs or posters of the players and many more.
Indexing and Robots.txt + sitemaps.xml

So first things first, first it is important to create a Robots.txt file so that Google can tell if it may crawl (index) your website or not. This file basically tells Google and other search engines which parts of your site it may index and which ones not. For example you don’t want Google to index your /login or /wp-admin sub-site.

Next you would want to create a sitemaps.xml file which is the map of your website, it shows search engine crawlers where to find what on your website, you can make one yourself or you can use (free tools) to do so.
Now that the robots and sitemap files are created you will go and upload these into the root directory of your website named robots.txt and sitemap.xml the latter is important for search engines easily finding your website.
Google Search console. After the above step you will upload your sitemap.xml file to the Google search console. From which you are going to index your sites so that Google crawls these with priority. Also when something changed on any of your site or sub-sites it is a good idea to let Google know that something changed.

Now why your sitemap structure of your website is so important for search engines is that it shows them which pages/parts of your site are important and which are not, and when search engines like Google, Yahoo or Bing get it wrong this can have some implications for your site. For example we once found a website of a Painter their work was professional, football stadiums. Tough Google assumed that the title for the website was the name of a local bank, it turns out they did a paint job for this bank, but it showed in Google as of their website was the bank’s website. Probably because of blind clicking they would still get some traffic of this, but not relevant traffic.
This article will be updated in time as it is never complete, you can also update your site regularly, Google loves fresh content and sites should not be forgotten as the internet and your customers change every time.

So to recap DIY SEO that you can do right now for your site:

– Get a SEO Audit
– Follow the technical steps
– Create a Robots.txt file
– Create a Sitemap.xml file
– Use Google Search console to upload your sitemap
– Use Google Search console to put your sites in line for a priority crawl (asking for indexing)
– Create relevant content and information that your target wants to see.

Off course there are more things you can do with Social Media and so on.

*(for the sake of simplification examples mentioned are well educated assumptions).