DIY SEO Services
Marketing for growth
If you don’t want to spend a lot of money and do most of it by yourself DIY SEO is here for you! Why would you want Do it yourself SEO with the help of an agency? First of all to be sure if you are stuck. Second of all you get the best of both worlds, the money saving aspect of true Do it yourself and the trust that there is always the agency to back you up!
Why is SEO important? 87% of shoppers start with an online search.
Do it yourself SEO
What are the next steps in DIY SEO?
More on DIY SEO!
Content does not only mean information that directly makes people buy your product or service. Good background information is also very valuable for the customer journey. Let’s pick up where we left with the Football club example, does your football club have a great history? Well that content would be very nice to be found on the website wouldn’t it. Maybe you can even take the digitalized old news paper reports or use this content on a “throwback-Thursday”. Or if you are serious about it have a professional writer sketch up the history, high and low points of the club.
More about content, content in this case could also be where to find the fan-club, how to become a member of an official fan-club. Where to find fan events, how to get autographs or posters of the players and many more.
Indexing and Robots.txt + sitemaps.xml
So first things first, first it is important to create a Robots.txt file so that Google can tell if it may crawl (index) your website or not. This file basically tells Google and other search engines which parts of your site it may index and which ones not. For example you don’t want Google to index your /login or /wp-admin sub-site.
Next you would want to create a sitemaps.xml file which is the map of your website, it shows search engine crawlers where to find what on your website, you can make one yourself or you can use (free tools) to do so.
Now that the robots and sitemap files are created you will go and upload these into the root directory of your website named robots.txt and sitemap.xml the latter is important for search engines easily finding your website.
Google Search console. After the above step you will upload your sitemap.xml file yoursite.xyz/sitemap.xml to the Google search console. From which you are going to index your sites so that Google crawls these with priority. Also when something changed on any of your site or sub-sites it is a good idea to let Google know that something changed.
Now why your sitemap structure of your website is so important for search engines is that it shows them which pages/parts of your site are important and which are not, and when search engines like Google, Yahoo or Bing get it wrong this can have some implications for your site. For example we once found a website of a Painter their work was professional, football stadiums. Tough Google assumed that the title for the website was the name of a local bank, it turns out they did a paint job for this bank, but it showed in Google as of their website was the bank’s website. Probably because of blind clicking they would still get some traffic of this, but not relevant traffic.
This article will be updated in time as it is never complete, you can also update your site regularly, Google loves fresh content and sites should not be forgotten as the internet and your customers change every time.
So to recap DIY SEO that you can do right now for your site:
– Get a SEO Audit
– Follow the technical steps
– Create a Robots.txt file
– Create a Sitemap.xml file
– Use Google Search console to upload your sitemap
– Use Google Search console to put your sites in line for a priority crawl (asking for indexing)
– Create relevant content and information that your target wants to see.
Off course there are more things you can do with Social Media and so on.
*(for the sake of simplification examples mentioned are well educated assumptions).