Founder of Y-ise
About voice recognition
This morning I searched for “Max Verstappen Barcalone Testing” by voice and immediately got the following article.
An example of voice recognition gone wrong is Jeremy Clarkson’s spoken text message to his daughter.
Now also search engines are using more and more voice. As a digital marketer, I find it interesting how these things evolve. In the early days of Google, typing a string of words seemed to just give you a gibberish result in the early days of voice it was hard to be understood at all, but now it is being used more and more.
It has something to do with the technical features of our devices as well, now almost every device has a microphone and camera, no firmware to install before using it et cetera. Instead of texting by WhatsApp I get voice messages from my friends, quite frankly it is quicker and takes less effort than typing.
Where will this lead us in the future, well I can say as much as that most probably the voice sector is only going to grow and online marketers will have to start taking note of voice commands in their efforts to be found better online. Predictions are that about half of the searches will be in.. voice by 2022
My top tip, try it, use it and try wrapping your head around why this is the future of search,… or not..